Abandoned Cart Email

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In the Fall of 2021, Fitbit needed a new email series to be sent to users who had forgotten or left items in their shopping cart on their site.

I had suggested including a darkmode-optimized animated GIF banner at the top of the email to increase engagement, which was designed and implemented as a template file for the rest of our junior designers to pick up and rescope as needed.

Senior Art Director - Jess Pfanner

Art Director & Designer - Geoff Silvis

Copywriters - Shani Galoskov & Brigid Carney