Fitbit birthday Refresh

Concepts

Every year, akin to their year-end-wrap-up, Fitbit digs deep into user statistics and provides some entertaining exercise and health insights for your birthday using dynamic data inputs.

This annual project allows for a bit more flexibility than normal, and Havas CX could crack their knuckles and have some fun with some off-kilter email templates and graphic elements that stretch the norm.

Each designer on the team has the opportunity to submit a design, and while another designer’s work was chosen for the final product, I certainly had a great time crafting some interesting data/usage comparisons and pushing the limits by proposing smaller microanimations throughout the email templates.